Anastacia Barleva

A considered eye. A committed partner.

AI-created portrait of Anastacia Barleva in a white linen blouse

I'm Anastacia, an art director and brand designer. I help established brands evolve: finding what works, refining what doesn't, and building a visual system a team can carry forward.

I start with what makes a brand recognizable. Then I bring its typography, imagery, and everyday materials into a more considered whole. My test is simple: as the brand grows, does it still feel like itself?

Over 15 years, I've worked across healthcare, financial services, real estate, culture, and hospitality. I lead projects from concept through implementation, collaborating with the people who will use the work every day.

I studied Studio Art and Art History at the University of Massachusetts, Boston. That foundation still shapes how I look, edit, and build.

Portfolio PDF

Where I can help

Brand evolution

Find the strong core, refine the identity, and make room for what comes next.

Visual systems

Guidelines and templates that make good design repeatable.

Art direction

Photography concepts, creative production, and image curation.

Editorial design

Presentations, reports, and print that make complex ideas legible.

Experience

2016-present

Anastacia Barleva Design LLC

Creative lead & designer

2025-2026

Personalis

Lead brand designer, consultant

2023-2025

United Nations Federal Credit Union

Senior brand designer

2014-2016

Marcus & Millichap

Lead graphic designer

2012-2014

Marchon Eyewear

Graphic designer

A few more collaborators

International Rescue Committee, LexisNexis, Savills North America, Corcoran Group, Nutrafol, Whitewall, Atla / Cosme.

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