UNFCU

One identity, carried through.

A coherent visual foundation for the United Nations Federal Credit Union, from brand guidelines to its annual report.

Role: Senior brand designer
Focus: Brand identity & editorial systems
Period: 2023-2025

The thinking behind the work.

The starting point

A foundational brand redesign had to work across a new website and a wide range of digital and printed communications. Consistency needed to extend well beyond the launch.

The design decision

As a key contributor to the redesign, I developed guidelines and practical templates that connect typography, photography, and layout. Accessible color pairings and a consistent type hierarchy turn an identity into decisions a team can repeat.

What it made possible

My work included more than 100 branded assets, with systems for digital and print collateral, reports, tradeshows, and signage. The redesigned website launched on time and on budget.

The UNFCU 2024 annual report cover in blue, green, and gold — The 2024 annual report carries the system into a substantial editorial document.

UNFCU guidelines showing accessible foreground and background color pairs — Color combinations are specified for contrast, so the palette remains useful in everyday communications.

UNFCU guidelines showing a clear hierarchy of headlines, subheads, and body copy — Type is organized by purpose, giving long and short communications a consistent hierarchy.

UNFCU annual report opening with large Secure Global Banking typography, a mission statement, and contents on a green field — A spacious opening establishes the report’s voice before the detailed reading begins.

UNFCU annual report editorial page balancing columns of text and a photograph — A steady column rhythm accommodates dense copy without losing the human image.

Credits

Senior brand design; contributor to the broader redesign: Anastacia Barleva
Organization: United Nations Federal Credit Union

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