Urban Stash

An idea, made easy to follow.

A pitch presentation that uses visual hierarchy and a consistent photographic language to carry an idea from one page to the next.

Role: Presentation design
Focus: Pitch deck & visual storytelling
Period: 2024

Urban Stash pitch deck displayed on a laptop against a green interior

The thinking behind the work.

The starting point

Urban Stash’s pitch begins with an overlooked opportunity: making better use of underused city space. The presentation had to make that idea easy to understand before moving into the operating model.

The design decision

I used generous green fields and a recurring chapter line to keep the reader oriented. Large headlines establish the argument; quieter columns carry the supporting explanation. The imagery makes an abstract storage proposition feel tangible.

What it made possible

The sequence moves from the pressure on urban space to a proposed solution. A repeatable layout gives the pitch a clear progression and room for practical detail.

Urban Stash challenge slide with the idea of city space as a luxury — First, make the problem legible: one clear headline, supporting detail, and a visible place in the story.

Urban Stash solution slide showing how underused city space becomes storage — Then move the argument forward. The chapter line stays fixed while the proposition changes.

Credits

Presentation design: Anastacia Barleva
Project: Urban Stash pitch deck

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